Strength Deployment Inventory (SDI®)

The SDI® Guide to Understanding Motivation

What is the aim of SDI®

'The main aim of SDI® is to provide a proven, memorable tool for improving communication and reducing the costs of conflict. It is a learning model for effectively and accurately understanding the motive behind behaviour. When people discover the unique motivation of themselves and others, they greatly enhance their ability to communicate more effectively and handle personal and interpersonal conflict more productively.'

A basic premise - Every person is like all other people

All people want to feel worthwhile about themselves as human beings. We all attempt to interact with others in ways that help us feel good about ourselves. This single idea is the key to understanding ourselves and each other.

A basic premise - Every person is like some other people

What helps a person feel good about themselves differs. Each of the four primary interpersonal orientations find expression in a valued relating style, a way of behaving that allows that individual to feel good about themselves as a person.

A brief explanation of the differing motivations

Altruistic-Nurturing (Blue) Motivation:

It is inferred that their self-worth comes from being nurturant of others without direct rewards in return.

Behaviour patterns:
Trusting, optimistic, loyal, idealistic, helpful, modest, devoted, caring, supportive, accepting. Places the enhancement of the welfare of others at the top of their priorities.

Assertive-Directing (Red) Motivation:

It is inferred that their self-worth comes from task accomplishment and the organisation of resources to that end.

Behaviour patterns:
Self-confident, enterprising, ambitious, organizing, persuasive, forceful, quick-to-act, imaginative, challenging, proud, bold, risk-taking. Places the achievement of goals through influencing the activities of others at the top of their priorities.

Analytical-Autonomizing (Green) Motivation:

It is inferred that their self-worth comes from the achievement of meaningful order.

Behaviour patterns:
Cautious, practical, economical, reserved, methodical, analytical, principled, orderly, fair, persevering, conserving, thorough. Places the achievements of self-reliance, self-sufficiency and self dependence when relating with others at the top or their priorities.

Flexible-Cohering (Hub) Motivation:

It is inferred that their self-worth comes from the deployment of Blue, Red or Green behaviours as the situation requires.

Behaviour patterns:
Tolerant, flexible, social, adaptable, curious, open to change, negotiation, compromise. This individual values flexibility and variety and often places being a good team member or team leader at the top of their priorities.

 However, people may act out of a combination of motivations, hence three further combinations. Please click here to view and see an example itinerary.

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